The LC.

A personal development blog.

Meet Me



Welcome to the first in a series I'm calling Meet the Blogger and, in this first edition I'm inviting you to get to know me a little better. 

But, first let me explain Meet the Blogger in more detail.

The aim of this segment is to introduce my lovely subscribers to the other bloggers I champion and love so much. These bloggers (who's names I hope you might already recognize) will be answering six questions I've devised, that'll delve into their experiences as a fellow blogger and, provide more insight into their brand.

At the moment I anticipate that Meet the Blogger will go out twice per month on a Friday until Autumn, and to kick things off let me reintroduce you to me...

Hi! I'm Kate and I'm a Plymouth based writer. 

I'm twenty-seven years old, but at heart feel much older, grounded and wiser. 

I'm currently an avid rhubarb gin and lemonade drinker, but during my early twenties I gave up drinking all together - what was I thinking?! 

I adore spending my days dipping my toes in the ocean, cooking up a storm in the kitchen and getting into bed at a reasonable hour (I told you I was old at heart). 

I have a degree in business which I gained during 2015, where I focused my attention on person-centered subjects including equality & diversity, workplace learning & development and Human Resources - all subjects which I still actively enjoy researching.

After graduating I found myself bumbling through various jobs including working as a receptionist, in a call centre and as a care assistant. It wasn't until recently that I discovered a purpose for my degree in fact.

If you've ever read my blog posts or even just skimmed through my about page, you'll know that I'm a total over-sharer, but I love it. The Little Crunch blog was created in order for me to have an outlet to vent, instead of sharing every racing thought with my partner and boring him half to death.

Now, lets dive into some more thought out questions...

What inspired me to start blogging?

Did I just cover this question? Probably, but let me explain in more depth.

During 2016 I remember fondly sitting in the bath at my old flat and feeling a little lost. I worked 9-5 in a job with absolutely 0 chance of progression no matter how much I tried. The job itself was dull and required me to be the most polite and upbeat version of myself 100% of the time. After a year this life grew tiresome. I felt fake because behind the scenes I was bored senseless and sad. 

I had a lot of time to think during the 9 hours a day I'd sit staring at an empty screen. I knew I needed to create change, to fill an empty void in my life. I wanted to discover what I truly enjoyed and sought a little escapism from the stress I encountered every day.

Almost overnight my first blog titled Cake & Coast was born, where I discussed my love of food mainly and life living in Devon. One month later, in-between Christmas and the new year, I quit my job, found something more flexible and realised my love of writing.

This blog opened up so many opportunities for me however, after a few months of poor mental health late 2019, I gave up and during November I decided to completely rebrand

I wanted to kick my business brain into gear, focus my vision and refine my identity through better strategy - something I overlooked first time around. 

How did I create my brand name? 

I don't know if I achieved it, but I wanted something cute and snappy. I've always loved the word 'little' being in my title because I live a relatively small existence through my approach to slow living. I wanted that tone to resinate with my readers, as my ideal target audience is other women in their mid / late twenties attempting to live within a similar state of mind.

I chose 'crunch' not because I was hoping to reimagine my dreams of becoming a food blogger, but because I wanted my blog to read as a newspaper. I wanted my writing style to have bite, wit and clarity. No bullshit basically.

How would I sum up my brand in a few words?

Uncomplicated ~ easy-going ~ authentic ~ meaningful

I strive to produce content that's clear and concise with no jargon. I want my readers to enjoy the pace of my blog content and find calm through my style of photography. 

What's one lesson I've learnt from blogging?

There are so many, but arguably the most important one is this...

Don't seek perfection constantly and don't compare yourself to others.

There are so many bloggers I cherish and subscribe to because I relate to and enjoy their content, but just because their content is great doesn't take away the value of mine.

So often I want to make changes to my brand because I see what others have done and feel jealous of their achievements, but their goals might be entirely different to mine. Their skill set is probably different too and so might be their target audience. 

It's so vital to keep focused on our own ambitions and keep striving towards our own success. Comparing ourselves to those we consider competition only causes unnecessary upset.

What aspect of blogging didn't I anticipate?

I never anticipated all the hard work that goes on behind the scenes of running a blog. The managing of email subscriptions, the planning of content and the hours invested editing photography.

In all honesty, it's no wonder my previous blog wasn't much of a success because I didn't have the time I do now to spend doing what I love. Whenever I posted anything before it was always spontaneous and as a result, I never saw the results I wanted. Structure and strategy are both key to running a successful blog, and I still have a lot to learn.

What are my blogging ambitions or plans moving forward?

Well, you might have seen me mention it a couple of times on social media, but I've just gone freelance with my writing.

I'm truly taking things slow because I don't want to be overly ambitious and make life too complicated for myself, but it's an exciting time too. If you're interested in the services I'm offering click here.

You might notice some small changes coming to my blog over the next few months, but absolutely nothing to worry about. I'll simply be refining my skills and publishing more of the content you guys love so much - personal development, blogging advice, careers / employment advice and mental health, along with plenty of my own antidotes thrown in between. 

In addition to those topics, I'm of course introducing this segment, which I'm incredibly enthusiastic about. Showcasing the hard work and talent of fellow creatives is a wonderful thing and something I'm so proud to explore within the coming months. 

15 Comments

  1. I love the idea of Meet the Blogger and it's lovely to get to know you through this post. Blogging is a great way to connect with people and this is a brilliant platform to be able to do that. Great post :)

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  2. I love this, meet the blogger is such a good idea! I have a business degree too, I graduated last year and I'm looking to move into a HR role too but just struggling to find jobs at the minute given the circumstances. I completely agree about learning not to compare yourself to others, since having a little more time to spend on my blog i'm enjoying making it just what I want it to be!xx

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    1. Congratulations on graduating last year, what an achievement! I've always loved learning about HR and I think it's such an important role that is often overlooked or undermined. I hope you're able to find a HR job when things pick up again, I'm sure the perfect one is out there ready and waiting for you.

      I still compare myself to other writers / creatives / bloggers constantly, but I often have to sit back, take a deep breath and remind myself of my own goals. It's natural to compare ourselves to others, we just can't let it swallow us whole.

      Kate x

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  3. I love this I cannot wait for the rest of the series so exciting!! I love getting to know a little about other people. Thats so cool about going freelance with your writing!

    Amber - https://theunpredictedpage.com

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  4. Great idea for a series, and it was nice to "meet" you! Your degree sounds fascinating. Nice job starting out with freelancing! Yes, blogging is a lot of work, there's so much to it that I'm not even aware of or doing yet. It takes me a long time to write a post. I'm working on "publish before perfection" so I can a least get more out there!

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  5. Lovely to really get to know you, I look forward to reading the series and meeting some other bloggers that I either know a little about already or find some new people to follow x

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  6. I love the idea of this series! It's so nice getting to know the blogger behind the blog. x

    - charlotte / https://charlottesspace.com

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  7. I absolutely love your outlook on slow living and living an uncomplicated life. It's so admirable and something so far from how I live myself that it's fascinating to read about. Loved reading more about you - interesting to hear you're 27 but feel much older. I'm 27 and feel the opposite!

    Jenny
    http://www.jennyinneverland.com

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    1. Thank you so much Jenny, I'm so pleased you enjoy my content. I know slow living might not be a concept that works for everyone, but as long as we're happy with the lives we're living, that's the most important thing.

      It's funny, I know 27 is young realistically, I just feel I've been challenged in so many aspects of my life through my twenties, that I'm somehow much older. Future me will probably hate me for saying this, but I'm almost looking forward to turning 30 and seeing what the next few years have planned for me.

      Kate x

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  8. Hi Katie! Loving the idea for MTB, great to get to know other bloggers for who they are rather than just as a follower!

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  9. This was such an interesting post to read and I honestly really enjoyed getting to know more about you. Congrats on your graduation last year too x

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  10. I loved reading this post Kate, it was lovely getting to know you! x

    Lucy | www.lucymary.co.uk

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  11. I love this, excited to see more of the series!

    Lauren | www.laurenhollie.com

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  12. I love this idea and look forward to reading other posts in the series - it's always interesting to know why people started blogging, and how they came up with the name!

    Wishing you the best of luck with your freelance writing, I'm sure you will smash it. Having freelanced for a bit in the past I'm always up for sharing any of my limited wisdom! ;)

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    1. Thank you, Cat! I have a lot to learn, so I might need your help x

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