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It's Okay to Start Again & How I Did It


Roughly six months ago I took a leap of faith and decided to scrap my old blog and the entirety of its work. I'd nurtured my previous blog for over two years and felt sad saying goodbye to content I'd worked so hard to create, but I fell out of love and in late November 2019 I decided to reintroduce myself under the Little Crunch. The decision was something I'd be mulling over for some time, I just didn't really know how to go about things. All I knew was that I wanted a clean break.

I also knew I wanted to rejuvenate my love of writing though, instead of giving up completely. I wanted a chance to create copious amounts of content that fulfilled my current mood and lifestyle, and for whatever reason I thought my old writing style wasn't good enough or representative of that. I needed to do something I stupidly never did first time around, to find my identity and to share my voice with authenticity and confidence.

The process began by reassessing my work and comparing myself to other bloggers within a positive mindset. I wasn't looking at my failings, instead I was looking through my most successful topics from before and understanding what subjects I enjoyed writing about the most. I thought about the others bloggers I love so much and the work they were creating, I thought about how I could fit in the mix and the type of audience I wanted to obtain.

This analysis if you like allowed me to identify my previous mistakes and understand what I needed to do and what I wanted from my blog moving forward which included the following... 1. I needed to move away from my previous blog platform, teach myself some basic code and start from scratch. 2. I needed to start using my camera instead of my Iphone if I wanted to appear more professional. 3. I wanted to create content with no boundaries instead of sticking with a niche in order to create the laid back writing style I enjoy. 4. I needed to focus on blog content instead of obsessing over Instagram. 5. I wanted to establish a new brand through finding an entirely new domain name.

So, here we are today! Those five acknowledgements among many more have helped me profoundly. Second time around I've refined so many skills and learnt so much. All I needed to do was kick my business grad brain into gear - who would have thought?!

With confidence I can honestly say that I've accepted that starting again is a good thing. The right thing to do in order to grow in fact.

Challenging ourselves to do better, admitting that we didn't like the way things were shaping and making a decision to switch things up rather than quitting completely is something to feel proud of. I'm proud because if I'm truly honest, there are many situations I've encountered over the years where I have given up and quit, instead of trying to make things right for myself. Employment, relationships, subscriptions - you name it, I've quit it. I'd love to say that's the old me, but I know that probably wouldn't be the truth.

However, these days I'm in a much calmer head space, living in a new home with beautiful aesthetics that fuel my inspiration. I have much clearer values and insights into the writer I hope to be, and as a result I can create content with a direction in mind.

The daunting task of saying goodbye and starting again has been incredibly gratifying long term, although absolutely terrifying at the time. Without a doubt it's one of the best decisions I've ever made though because by some miracle, I've achieved more success within the past six months of this blog than I ever did within two years of my previous - now that's truly something to smile about.

I'm still learning though and I'm not stopping here. I try not to look at the numbers and overthink my success or failings. I'm always striving to improve myself. I still have a lot of ground to cover and I'm simply so excited and motivated to see where this blog takes me.





16 Comments

  1. That is so exciting! Congratulations on starting fresh and new again! We all need to do that sometimes!
    -Charity https://morningsonmacedonia.com

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    1. Thank you so much for reading. It's always an exciting / scary process making the decision to start again, but I'm so pleased I did. I can't imagine where my old blog might be today, and I don't think I would be enjoying it half as much as my new blog x

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  2. That is definitely something to smile about! The blog is looking beautiful and you should be so proud! Couldn’t agree more with not obsessing over Instagram & paying more attention to your blog, the thing that’s actually yours 😊 xxx

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    1. Thanks for reading as always Kirstie! It's been a steep learning curve over the weekend, trying to design my blog and install a theme etc, but I'm pretty pleased with the final look xx

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  3. This is such a great post to read, it's important to recognise when we can and should start over! Best of luck with this blog 😀

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  4. Congratulations on your new blog - love your courage and wishing you all the success I have no doubt you will have

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  5. This post really took me on an emotional rolleroaster. I've had a couple of other blogs before but I think the one I had the longest was around a year old. I've had my current blog about 2 and a half years at this point and the thought of giving up all of the work I've put into it at this point makes me so anxious! I have so much admiration for the fact you knew it was the right thing for you and where you wanted to go because the thought scares the life out of me. It's amazing that you said you've had more success with this one in a much shorter time frame though, shows it was the right move to make x

    Sophie
    www.glowsteady.co.uk

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    1. Thank you so much for reading Sophie. It really has been a rollercoaster for me too. This time last year I couldn't of imagined giving up my old blog, but towards the end of the year something shifted somehow. 2019 was a big year emotionally for me and I just knew I wanted to write about so much more than food (primarily the subject of the old blog). I've been working harder than ever on the Little Crunch though and am so so pleased with how things are taking shape. It's so rewarding too when I get to read comments like yours and connect with new bloggers too x

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  6. This is so wonderful! Congratulations on your new blog, you should be so proud of yourself! Takes strength to do this and I’m so glad you’re not giving up! We’ve taken many breaks and that’s okay, it’s defo needed with social media and stuff!

    Jessica & James | www.foodandbaker.co.uk

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  7. Congrats on starting again! I'm sure it was scary and nerve wracking but ultimately for the best! I've always had a thought in the back of my mind about scrapping everything and starting again. I've always wondered what would happen if one day I completely scrapped my blog and took a different career path!

    Jenny
    http://www.jennyinneverland.com

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  8. Congrats lovely! I recently relaunched under a brand new name and it’s been fantastic for me! So glad I did ☺️

    Ashleigh - https://www.ashleighsmoments.com

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    1. So pleased your rebrand has been working for you too and that you can relate to my experience. Thanks for reading x

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  9. I did the same thing in September. My old blog was colored by my divorce and it filled me with dread and not joy when having to post on it. I always came up with excuses why I couldn’t write a new post and suddenly months had gone by. So I started over and it’s the best thing I ever did. Thanks for sharing.

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    1. Sometimes a fresh start is all we need to inspire us to write again. I'm sorry to hear about your divorce but really pleased you've continued blogging x

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  10. There's no shame in shaking things up, I've done it a couple of times myself! I'm glad you've created something more you and are enjoying creating again 😊

    MB | http://www.megbeth.travel.blog

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  11. Congratulations on starting a new fresh journey on your blog!!

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